The idea that results can come without any effort and struggle is beyond frustrating for me. I wanted a business that screams "If you come here, you're going to hurt."
That's why I settled on the name Northwest Forge.
Nobody gets to cleanse impurities or bad habits by taking a magic pill or undergoing plastic surgery. It takes effort, pressure, and time. Some people will get burned realizing that it actually requires these things after skirting the requirements for success. "How many calories do I eat per day to lose weight?" Good question, but without a complete picture of training, nutrition, AND mindset, it won't happen.
Throw yourself into the forge fully. Expect the heat, the effort, the sweat, and the burn. That's where the magic happens.